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How Google Maps has used AI to update its local business search functionality. LLMs in AI development.

How Google Maps has used AI? SEO Impact At the heart of recent advancements in artificial intelligence (AI) are Large Language Models (LLMs), sophisticated algorithms capable of understanding and generating human-like text based on the vast amounts of data they’ve been trained on. These models represent a significant step forward in AI’s ability to interact […]

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Discoverability Wars: SEO vs GEO and What It Means for Multilingual Content

The way audiences discover your brand is being rewritten. AI Overviews already appear in more than 1 in 10 searches, absorbing clicks and dictating what users see first. By 2027, fewer than 30% of clicks may come from traditional rankings.

Presented by

Ainhoa Lizarralde

Head of SEO at Key Content