CONTENT MARKETING

Multi-regional versus multilingual marketing

Brands must navigate a tapestry of dialects and domains in today’s global marketplace if they hope to have any kind of foothold in the market.   Multi-regional and multilingual marketing are two sides of the same coin. One targets where you reach people, the other targets how you speak to them. E.g., a site that […]

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Will AI Search reshape language visibility in Global SEO?

English still dominates the landscape in the world of internet languages, with roughly half of the top websites, while Chinese, Spanish, Russian, Persian, French, German and Japanese fill out the rest of the major slots. The web is made up of more than these seven tongues, though, with over 7,000 living languages in the world,

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Authorship matters. Author credibility for signals at scale 

The author’s mark: building trust and visibility in an AI-powered search era The digital search landscape seems to be shifting under the pressure of AI, but not necessarily for the bad. There are generative answers and chatbots now vying for attention alongside classic search results, raising fresh questions about trust. Today’s readers and algorithms are

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Mastering Multilingual SEO: Strategies for Latin America 

Latin America’s digital climb and SEO potential Latin America’s online landscape is growing like a tropical garden after spring rain. Today, the region is a powerhouse of digital growth, with advertisers pouring an estimated $22.25 billion into digital channels in 2024, driven by surging video and retail media spending.  Retail media, alone, is taking Latin

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Are fewer clicks better clicks? AI Overviews CTR impact

A dive into AI Overview and CTR From the moment Google first teased AI-driven answers in mid-2023, the search landscape has shifted underneath our feet. What began as a curious experiment has become a defining feature of how people find the information they’re looking for. Today, AI Overviews surface on more than one in ten

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content and seo trends

Our predictions for Content and SEO in 2025

The content creation and SEO landscape continues to evolve as we navigate through 2025, which presents new challenges and opportunities for marketers. Staying ahead requires a keen understanding of emerging trends and a proactive approach to strategy adaptation. Here are the key developments we at Key Content believe will be shaping the content and SEO

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multilingual seo for global brands

The role of content in multilingual SEO

Content strategy: how to build for multilingual audiences & E-E-A-T in multilingual SEO It’s crucial in today’s world for businesses to master multilingual SEO, especially if you’re aiming to reach a global audience.  To succeed in different regions, you need to do more than just translating content; it demands understanding cultural differences, aligning content with

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Handling regional keyword research and optimisation

Why regional keyword research is crucial for International SEO  When expanding your business into international markets, regional keyword research is one of the most critical elements of your multilingual SEO strategy. Translating your primary market’s keywords into different languages can often result in poor performance. Each country and region has its own search behaviour, language

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Multilingual SEO for international growth

Why multilingual SEO is essential for global growth

Expanding your business to international markets is an exciting opportunity, but success doesn’t come from simply translating your website into multiple languages. To truly connect with audiences across different regions, your site needs to be optimised for local search engines and tailored to cultural nuances that influence how users search for and interact with your

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What is author authority and how does it matter for SEO?

These days, after the latest changes in the Google algorithm and SERP, the quality of your content has never been more important. As search engines become more sophisticated, they emphasise the credibility and authority of content creators. This brings us to the concept of author authority, a critical factor in content credibility and search engine

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How AI Overviews Are Disrupting Clicks—and What You Can Do About It

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Discover how AI-generated answers are reshaping search behavior—and what that means for your brand’s visibility and conversions.

 Inside you’ll learn:

  • Why fewer clicks doesn’t mean fewer conversions

  • How to stay visible in AI-dominated search results

  • The growing importance of localized, intent-driven content