Fuel up on key insights

Indulge in the latest insights and trends across global content creation, SEO, and technology.

Clear Selection
AI CONTENT
CASE STUDIES
CONTENT MARKETING
E-COMMERCE
Expert writers
GEO
INTERNATIONAL SEO
MEET OUR TEAM
MULTILINGUAL CONTENT
Multilingual social media
PREMIUM/EDITORIAL CONTENT
REPORTING
SEO
STRATEGY
TECHNICAL SEO
TECHNOLOGY
TRAVEL

Latest blog post

Google’s Search Generative Experience (SGE) capabilities and SEO Impact

What is Google’s SGE? In today’s landscape, where search engines act as the gateways to the world’s information, Google’s Search Generative Experience (SGE) is a transformative force. This innovative platform uses generative artificial intelligence (AI) to redefine how we find and interact with information online. By working across myriad sources, SGE delivers quick, comprehensive answers […]

why-credible-expert-travel
avoiding-cannibalisation-in-multilingual-seo
multilingual-culturally-intelligent-strategies
how-to-identify-semantic-clusters
blog-local-content-creation-vs-translation
multi-regional-versus-multilingual-marketing
blog-seo-vs-geo
blog-original-vs-unique-content
blog-sensitive-multilingual-content
blog-will-ai-search-reshape-language-visibility
mulilingual-seo-strategy
professional-author
latin-america-seo
are-fewer-clicks-better-clicks
global SEO report
1 2 3 4

Discoverability Wars: SEO vs GEO and What It Means for Multilingual Content

The way audiences discover your brand is being rewritten. AI Overviews already appear in more than 1 in 10 searches, absorbing clicks and dictating what users see first. By 2027, fewer than 30% of clicks may come from traditional rankings.

Presented by

Ainhoa Lizarralde

Head of SEO at Key Content