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Latest blog post

The battle for the global consumer: why personalised multilingual content writing beats translating

In today’s fast-paced world, businesses find themselves in a constant battle for consumer attention within the fiercely competitive global marketplace. As the global middle class expands and global logistics and payment networks improve, more companies are seeking opportunities for overseas growth. With the arrival of Machine Translation (MT) and the abundance of translation companies, also […]

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How AI Overviews Are Disrupting Clicks and What You Can Do About It

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Discover how AI-generated answers are reshaping search behavior and what that means for your brand’s visibility and conversions.

 Inside you’ll learn:

  • Why fewer clicks doesn’t mean fewer conversions

  • How to stay visible in AI-dominated search results

  • The growing importance of localised, intent-driven content