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Latest blog post

What is author authority and how does it matter for SEO?

These days, after the latest changes in the Google algorithm and SERP, the quality of your content has never been more important. As search engines become more sophisticated, they emphasise the credibility and authority of content creators. This brings us to the concept of author authority, a critical factor in content credibility and search engine […]

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How AI Overviews Are Disrupting Clicks and What You Can Do About It

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Discover how AI-generated answers are reshaping search behavior and what that means for your brand’s visibility and conversions.

 Inside you’ll learn:

  • Why fewer clicks doesn’t mean fewer conversions

  • How to stay visible in AI-dominated search results

  • The growing importance of localised, intent-driven content