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Beyond ChatGPT: AI-Assisted content generation experiment

Beyond ChatGPT: An AI-assisted content generation experiment In the summer of 2023, amid the AI content generation hype, we decided to undertake a project. The goal was simple: to examine the major challenges faced when using AI in content production. More specifically, we were looking to find out whether AI can be used effectively in […]

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How AI Overviews Are Disrupting Clicks and What You Can Do About It

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Discover how AI-generated answers are reshaping search behavior and what that means for your brand’s visibility and conversions.

 Inside you’ll learn:

  • Why fewer clicks doesn’t mean fewer conversions

  • How to stay visible in AI-dominated search results

  • The growing importance of localised, intent-driven content