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Latest blog post

Behind the Scenes: Meet Olga

Meet Olga Dourmeoglou, a valued member of the Key Content team. With a background as a writer and years of experience working with Key Content’s diverse clients—including navigating the dynamic shifts of the e-commerce boom during Covid—Olga has continually contributed her content creation expertise to the team. More recently, she has transitioned into her role […]

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Discoverability Wars: SEO vs GEO and What It Means for Multilingual Content

The way audiences discover your brand is being rewritten. AI Overviews already appear in more than 1 in 10 searches, absorbing clicks and dictating what users see first. By 2027, fewer than 30% of clicks may come from traditional rankings.

Presented by

Ainhoa Lizarralde

Head of SEO at Key Content