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Latest blog post

Developing a multilingual content marketing strategy: Research and planning

Speaking your audience’s language is about more than just translation in today’s global digital ecosystem, it’s about using localised, relevant, and purposeful content to truly connect to your audience. 76 percent of consumers prefer to buy from sites that offer information in their native tongue, which is a huge chunk of the global market.  By […]

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Discoverability Wars: SEO vs GEO and What It Means for Multilingual Content

The way audiences discover your brand is being rewritten. AI Overviews already appear in more than 1 in 10 searches, absorbing clicks and dictating what users see first. By 2027, fewer than 30% of clicks may come from traditional rankings.

Presented by

Ainhoa Lizarralde

Head of SEO at Key Content