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Latest blog post

Sensitive multilingual content and cultural intelligence 

Intertwining culture into multilingual content  Your brand’s voice is a cultural ambassador, and you must use it in the right way with language, tone, and context. Cultural intelligence is the ability to understand and navigate different cultural norms, and it is the compass that guides content creators across various languages and borders. Weaving cultural intelligence […]

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Discoverability Wars: SEO vs GEO and What It Means for Multilingual Content

The way audiences discover your brand is being rewritten. AI Overviews already appear in more than 1 in 10 searches, absorbing clicks and dictating what users see first. By 2027, fewer than 30% of clicks may come from traditional rankings.

Presented by

Ainhoa Lizarralde

Head of SEO at Key Content