SEO Archives - Key Content

Why credible expert travel writers make travel content better

Expert writers, PREMIUM/EDITORIAL CONTENT, SEO, TRAVEL / Ainhoa Lizarralde

Why credible travel writers make travel content better Travel research is incredibly competitive, and doesn’t follow a specific model, with travellers skimming dozens of high-quality sites to plan their trips effectively. If your page isn’t credible, you’re not going to win the race. According to Google’s Search Quality Evaluator Guidelines, experience, expertise, authoritativeness, and trustworthiness […]

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Avoiding Cannibalisation in Multilingual SEO

INTERNATIONAL SEO, SEO, TECHNICAL SEO / Ainhoa Lizarralde

Keyword and URL cannibalisation in multilingual SEO Keyword cannibalisation happens when multiple pages on one site target the same keywords or phrases, causing them to compete in search results. Keyword and URL cannibalisation is the “often negative” effect when two or more pieces of content from the same domain rank on the same Google results

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How to identify semantic clusters with Screaming Frog

CONTENT MARKETING, SEO, TECHNICAL SEO / Ainhoa Lizarralde

From crawl to classification: the first step in mapping your content The goal of multilingual content classification is to understand how your existing pages relate to each other, figure out where topics overlap, and highlight where content might be irrelevant or underperforming. For content leads and marketing teams, you must get a clear picture of

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Authorship matters. Author credibility for signals at scale

CONTENT MARKETING, PREMIUM/EDITORIAL CONTENT, SEO / Ainhoa Lizarralde

The author’s mark: building trust and visibility in an AI-powered search era The digital search landscape seems to be shifting under the pressure of AI, but not necessarily for the bad. There are generative answers and chatbots now vying for attention alongside classic search results, raising fresh questions about trust. Today’s readers and algorithms are

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SEO report for multilingual content

INTERNATIONAL SEO, MULTILINGUAL CONTENT, REPORTING, SEO / Ainhoa Lizarralde

SEO reporting: your compass for navigating the global market You’ve just launched your website in multiple languages and you’re eager to conquer the world. But, how do you know if your message is reaching the right audience in the right way? The SEO report is basically your compass for navigating the complexities of international search.

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Our predictions for Content and SEO in 2025

CONTENT MARKETING, SEO, STRATEGY / Key Content

The content creation and SEO landscape continues to evolve as we navigate through 2025, which presents new challenges and opportunities for marketers. Staying ahead requires a keen understanding of emerging trends and a proactive approach to strategy adaptation. Here are the key developments we at Key Content believe will be shaping the content and SEO

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Monitoring content performance: tools and strategies for global SEO

INTERNATIONAL SEO, MULTILINGUAL CONTENT, SEO / Ainhoa Lizarralde

Setting up international tracking and monitoring Expanding a website to multiple countries and languages introduces incredible opportunities and unique challenges. To succeed globally, you must accurately track and monitor your content’s performance across regions by configuring tracking tools, monitoring the right metrics, and understanding how to combine data into actionable insights. In this guide, we’ll

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Screaming Frog & ChatGPT, Custom Javascripts

SEO, TECHNICAL SEO / Ainhoa Lizarralde

Screaming Frog SEO Spider is a highly regarded tool within the SEO community, offering a comprehensive solution for conducting thorough website audits. Based in the UK, this versatile software mimics the behaviour of search engine bots, allowing users to crawl websites and gather crucial data for technical SEO analysis. Screaming Frog is essential for enhancing

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What is author authority and how does it matter for SEO?

CONTENT MARKETING, PREMIUM/EDITORIAL CONTENT, SEO / Key Content

These days, after the latest changes in the Google algorithm and SERP, the quality of your content has never been more important. As search engines become more sophisticated, they emphasise the credibility and authority of content creators. This brings us to the concept of author authority, a critical factor in content credibility and search engine

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How Google Maps has used AI to update its local business search functionality. LLMs in AI development.

AI CONTENT, SEO, TECHNOLOGY / Ainhoa Lizarralde

How Google Maps has used AI? SEO Impact At the heart of recent advancements in artificial intelligence (AI) are Large Language Models (LLMs), sophisticated algorithms capable of understanding and generating human-like text based on the vast amounts of data they’ve been trained on. These models represent a significant step forward in AI’s ability to interact

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