The author’s mark: building trust and visibility in an AI-powered search era The digital search landscape seems to be shifting under the pressure of AI, but not necessarily for the bad. There are generative answers and chatbots now vying for attention alongside classic search results, raising fresh questions about trust. Today’s readers and algorithms are […]
Authorship matters. Author credibility for signals at scale Read More »
SEO reporting: your compass for navigating the global market You’ve just launched your website in multiple languages and you’re eager to conquer the world. But, how do you know if your message is reaching the right audience in the right way? The SEO report is basically your compass for navigating the complexities of international search.
SEO report for multilingual content Read More »
The content creation and SEO landscape continues to evolve as we navigate through 2025, which presents new challenges and opportunities for marketers. Staying ahead requires a keen understanding of emerging trends and a proactive approach to strategy adaptation. Here are the key developments we at Key Content believe will be shaping the content and SEO
Our predictions for Content and SEO in 2025 Read More »
Setting up international tracking and monitoring Expanding a website to multiple countries and languages introduces incredible opportunities and unique challenges. To succeed globally, you must accurately track and monitor your content’s performance across regions by configuring tracking tools, monitoring the right metrics, and understanding how to combine data into actionable insights. In this guide, we’ll
Monitoring content performance: tools and strategies for global SEO Read More »
Screaming Frog SEO Spider is a highly regarded tool within the SEO community, offering a comprehensive solution for conducting thorough website audits. Based in the UK, this versatile software mimics the behaviour of search engine bots, allowing users to crawl websites and gather crucial data for technical SEO analysis. Screaming Frog is essential for enhancing
Screaming Frog & ChatGPT, Custom Javascripts Read More »
These days, after the latest changes in the Google algorithm and SERP, the quality of your content has never been more important. As search engines become more sophisticated, they emphasise the credibility and authority of content creators. This brings us to the concept of author authority, a critical factor in content credibility and search engine
What is author authority and how does it matter for SEO? Read More »
How Google Maps has used AI? SEO Impact At the heart of recent advancements in artificial intelligence (AI) are Large Language Models (LLMs), sophisticated algorithms capable of understanding and generating human-like text based on the vast amounts of data they’ve been trained on. These models represent a significant step forward in AI’s ability to interact
What is Google’s SGE? In today’s landscape, where search engines act as the gateways to the world’s information, Google’s Search Generative Experience (SGE) is a transformative force. This innovative platform uses generative artificial intelligence (AI) to redefine how we find and interact with information online. By working across myriad sources, SGE delivers quick, comprehensive answers
Google’s Search Generative Experience (SGE) capabilities and SEO Impact Read More »
Despite global economic challenges, the ecommerce industry continues to grow, driven by digitalisation, consistent consumer spending, and trends like AI and the expansion of the middle class. In this changing environment, content marketers and SEO experts face new challenges as competition intensifies for consumer attention. Our 2024 predictions for ecommerce trends intend to provide insights
Our predictions for content in ecommerce in 2024 Read More »
Even though the global economy is gearing up for a challenging year in 2024, the travel industry is still benefiting from pent-up demand. At the same time, AI, sustainability, and other megatrends make headway, ensuring the travel industry is poised for yet another transformative year. As content marketers and SEO experts navigate this landscape, our
Our predictions for content in the travel industry in 2024 Read More »
Discover how AI-generated answers are reshaping search behavior and what that means for your brand’s visibility and conversions.
Inside you’ll learn:
Why fewer clicks doesn’t mean fewer conversions
How to stay visible in AI-dominated search results
The growing importance of localised, intent-driven content
