As LLMs gain popularity, and the more we experience AI Overviews or other AI-generated summaries, content is increasingly being asked to improve, while drawing on the same high-quality content that traditional SEO has always rewarded. Actually, Google and other industry experts confirm that the fundamentals of SEO are still the same, and still means creating […]

Keyword and URL cannibalisation in multilingual SEO  Keyword cannibalisation happens when multiple pages on one site target the same keywords or phrases, causing them to compete in search results. Keyword and URL cannibalisation is the “often negative” effect when two or more pieces of content from the same domain rank on the same Google results