The author’s mark: building trust and visibility in an AI-powered search era The digital search landscape seems to be shifting under the pressure of AI, but not necessarily for the bad. There are generative answers and chatbots now vying for attention alongside classic search results, raising fresh questions about trust. Today’s readers and algorithms are […]
Authorship matters. Author credibility for signals at scale Read More »
A dive into AI Overview and CTR From the moment Google first teased AI-driven answers in mid-2023, the search landscape has shifted underneath our feet. What began as a curious experiment has become a defining feature of how people find the information they’re looking for. Today, AI Overviews surface on more than one in ten
Are fewer clicks better clicks? AI Overviews CTR impact Read More »
The content creation and SEO landscape continues to evolve as we navigate through 2025, which presents new challenges and opportunities for marketers. Staying ahead requires a keen understanding of emerging trends and a proactive approach to strategy adaptation. Here are the key developments we at Key Content believe will be shaping the content and SEO
Our predictions for Content and SEO in 2025 Read More »
Content strategy: how to build for multilingual audiences & E-E-A-T in multilingual SEO It’s crucial in today’s world for businesses to master multilingual SEO, especially if you’re aiming to reach a global audience. To succeed in different regions, you need to do more than just translating content; it demands understanding cultural differences, aligning content with
The role of content in multilingual SEO Read More »
Why regional keyword research is crucial for International SEO When expanding your business into international markets, regional keyword research is one of the most critical elements of your multilingual SEO strategy. Translating your primary market’s keywords into different languages can often result in poor performance. Each country and region has its own search behaviour, language
Handling regional keyword research and optimisation Read More »
Expanding your business to international markets is an exciting opportunity, but success doesn’t come from simply translating your website into multiple languages. To truly connect with audiences across different regions, your site needs to be optimised for local search engines and tailored to cultural nuances that influence how users search for and interact with your
Why multilingual SEO is essential for global growth Read More »
These days, after the latest changes in the Google algorithm and SERP, the quality of your content has never been more important. As search engines become more sophisticated, they emphasise the credibility and authority of content creators. This brings us to the concept of author authority, a critical factor in content credibility and search engine
What is author authority and how does it matter for SEO? Read More »
Today’s travellers are more discerning than ever, always on the hunt for personalised experiences that cater to their unique preferences. To effectively target and engage with these diverse traveller segments, tourism suppliers now need to adopt tailored content strategies more than ever. Segmentation has long been a cornerstone of effective marketing. By dividing the market
Tailoring content strategies for different traveller segments Read More »
When it comes to maintaining success in any industry, customer loyalty is crucial. Studies have shown that retaining existing customers is far more cost-effective than acquiring new ones, with the expense ranging from five to 25 times higher. In experience-driven industries like travel and tourism, where the customer journey is central, fostering that customer loyalty
Top four drivers for customer loyalty in the travel industry Read More »
It’s no secret that quality content is the backbone of any successful digital marketing strategy. Whether it’s engaging blog posts, SEO-optimised web pages, or informative whitepapers and guides, the right content can significantly impact a brand’s online presence, leading to higher rankings, more conversions, and better customer loyalty. However, the decision of where to source
Comparing in-house, freelance, and agency content writers: the Pros and Cons Read More »
Your story matters
Discover how AI-generated answers are reshaping search behavior—and what that means for your brand’s visibility and conversions.
Inside you’ll learn:
Why fewer clicks doesn’t mean fewer conversions
How to stay visible in AI-dominated search results
The growing importance of localized, intent-driven content