From crawl to classification: the first step in mapping your content The goal of multilingual content classification is to understand how your existing pages relate to each other, figure out where topics overlap, and highlight where content might be irrelevant or underperforming. For content leads and marketing teams, you must get a clear picture of […]
How to identify semantic clusters with Screaming Frog Read More »
Is translation or local content creation going to get it done? It used to be that a multilingual strategy was optional, but today, it’s a strategic imperative. In today’s global markets, a single English page must somehow speak to audiences in Tokyo, Turin or Texas, and how it speaks makes all the difference. Should you
Local content creation vs translation Read More »
Brands must navigate a tapestry of dialects and domains in today’s global marketplace if they hope to have any kind of foothold in the market. Multi-regional and multilingual marketing are two sides of the same coin. One targets where you reach people, the other targets how you speak to them. E.g., a site that
Multi-regional versus multilingual marketing Read More »
Content strategies for visibility across platforms with SEO vs GEO Although the digital landscape is fracturing across traditional search and AI-powered channels, the need for high-quality answers is still the same. Users might type a query into Google or pose it to ChatGPT today, but in both cases, they expect clear, authoritative answers. Content now
SEO vs GEO: 9 Content Creation Tactics Read More »
Original content gives clear value to brands because it draws on real expertise and insight, as opposed to content that’s merely technically unique, like the output from a language model or a lightly rewritten article, which lacks that human touch. Many analysts note that AI-generated drafts often lack depth, originality, and emotional nuance unless they’re
Original vs unique content. SME-driven content KPIs Read More »
English still dominates the landscape in the world of internet languages, with roughly half of the top websites, while Chinese, Spanish, Russian, Persian, French, German and Japanese fill out the rest of the major slots. The web is made up of more than these seven tongues, though, with over 7,000 living languages in the world,
Will AI Search reshape language visibility in Global SEO? Read More »
The author’s mark: building trust and visibility in an AI-powered search era The digital search landscape seems to be shifting under the pressure of AI, but not necessarily for the bad. There are generative answers and chatbots now vying for attention alongside classic search results, raising fresh questions about trust. Today’s readers and algorithms are
Authorship matters. Author credibility for signals at scale Read More »
Latin America’s digital climb and SEO potential Latin America’s online landscape is growing like a tropical garden after spring rain. Today, the region is a powerhouse of digital growth, with advertisers pouring an estimated $22.25 billion into digital channels in 2024, driven by surging video and retail media spending. Retail media, alone, is taking Latin
Mastering Multilingual SEO: Strategies for Latin America Read More »
A dive into AI Overview and CTR From the moment Google first teased AI-driven answers in mid-2023, the search landscape has shifted underneath our feet. What began as a curious experiment has become a defining feature of how people find the information they’re looking for. Today, AI Overviews surface on more than one in ten
Are fewer clicks better clicks? AI Overviews CTR impact Read More »
The content creation and SEO landscape continues to evolve as we navigate through 2025, which presents new challenges and opportunities for marketers. Staying ahead requires a keen understanding of emerging trends and a proactive approach to strategy adaptation. Here are the key developments we at Key Content believe will be shaping the content and SEO
Our predictions for Content and SEO in 2025 Read More »
The way audiences discover your brand is being rewritten. AI Overviews already appear in more than 1 in 10 searches, absorbing clicks and dictating what users see first. By 2027, fewer than 30% of clicks may come from traditional rankings.
Head of SEO at Key Content
