CONTENT MARKETING

SEO vs GEO: 9 Content Creation Tactics

Content strategies for visibility across platforms with SEO vs GEO  Although the digital landscape is fracturing across traditional search and AI-powered channels, the need for high-quality answers is still the same. Users might type a query into Google or pose it to ChatGPT today, but in both cases, they expect clear, authoritative answers.   Content now […]

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Original vs unique content. SME-driven content KPIs

Original content gives clear value to brands because it draws on real expertise and insight, as opposed to content that’s merely technically unique, like the output from a language model or a lightly rewritten article, which lacks that human touch.   Many analysts note that AI-generated drafts often lack depth, originality, and emotional nuance unless they’re

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Will AI Search reshape language visibility in Global SEO?

English still dominates the landscape in the world of internet languages, with roughly half of the top websites, while Chinese, Spanish, Russian, Persian, French, German and Japanese fill out the rest of the major slots. The web is made up of more than these seven tongues, though, with over 7,000 living languages in the world,

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Authorship matters. Author credibility for signals at scale 

The author’s mark: building trust and visibility in an AI-powered search era The digital search landscape seems to be shifting under the pressure of AI, but not necessarily for the bad. There are generative answers and chatbots now vying for attention alongside classic search results, raising fresh questions about trust. Today’s readers and algorithms are

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Mastering Multilingual SEO: Strategies for Latin America 

Latin America’s digital climb and SEO potential Latin America’s online landscape is growing like a tropical garden after spring rain. Today, the region is a powerhouse of digital growth, with advertisers pouring an estimated $22.25 billion into digital channels in 2024, driven by surging video and retail media spending.  Retail media, alone, is taking Latin

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Are fewer clicks better clicks? AI Overviews CTR impact

A dive into AI Overview and CTR From the moment Google first teased AI-driven answers in mid-2023, the search landscape has shifted underneath our feet. What began as a curious experiment has become a defining feature of how people find the information they’re looking for. Today, AI Overviews surface on more than one in ten

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Local content creation vs translation

Is translation or local content creation going to get it done?  It used to be that a multilingual strategy was optional, but today, it’s a strategic imperative.   In today’s global markets, a single English page must somehow speak to audiences in Tokyo, Turin or Texas, and how it speaks makes all the difference. Should you

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content and seo trends

Our predictions for Content and SEO in 2025

The content creation and SEO landscape continues to evolve as we navigate through 2025, which presents new challenges and opportunities for marketers. Staying ahead requires a keen understanding of emerging trends and a proactive approach to strategy adaptation. Here are the key developments we at Key Content believe will be shaping the content and SEO

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multilingual seo for global brands

The role of content in multilingual SEO

Content strategy: how to build for multilingual audiences & E-E-A-T in multilingual SEO It’s crucial in today’s world for businesses to master multilingual SEO, especially if you’re aiming to reach a global audience.  To succeed in different regions, you need to do more than just translating content; it demands understanding cultural differences, aligning content with

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How AI Overviews Are Disrupting Clicks and What You Can Do About It

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Discover how AI-generated answers are reshaping search behavior and what that means for your brand’s visibility and conversions.

 Inside you’ll learn:

  • Why fewer clicks doesn’t mean fewer conversions

  • How to stay visible in AI-dominated search results

  • The growing importance of localised, intent-driven content