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Ainhoa Lizarralde

Comparing in-house, freelance, and agency content writers: the Pros and Cons

CONTENT MARKETING, STRATEGY /

It’s no secret that quality content is the backbone of any successful digital marketing strategy. Whether it’s engaging blog posts, SEO-optimised web pages, or informative whitepapers and guides, the right content can significantly impact a brand’s online presence, leading to higher rankings, more conversions, and better customer loyalty. However, the decision of where to source […]

Comparing in-house, freelance, and agency content writers: the Pros and Cons Read More »

Google SGE screenshot

Google’s Search Generative Experience (SGE) capabilities and SEO Impact

SEO, TECHNICAL SEO /

What is Google’s SGE? In today’s landscape, where search engines act as the gateways to the world’s information, Google’s Search Generative Experience (SGE) is a transformative force. This innovative platform uses generative artificial intelligence (AI) to redefine how we find and interact with information online. By working across myriad sources, SGE delivers quick, comprehensive answers

Google’s Search Generative Experience (SGE) capabilities and SEO Impact Read More »

Ecommerce on laptop

Our predictions for content in ecommerce in 2024

CONTENT MARKETING, E-COMMERCE, SEO /

Despite global economic challenges, the ecommerce industry continues to grow, driven by digitalisation, consistent consumer spending, and trends like AI and the expansion of the middle class. In this changing environment, content marketers and SEO experts face new challenges as competition intensifies for consumer attention. Our 2024 predictions for ecommerce trends intend to provide insights

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Train travelling across country side

Our predictions for content in the travel industry in 2024

CONTENT MARKETING, SEO, TRAVEL /

Even though the global economy is gearing up for a challenging year in 2024, the travel industry is still benefiting from pent-up demand. At the same time, AI, sustainability, and other megatrends make headway, ensuring the travel industry is poised for yet another transformative year. As content marketers and SEO experts navigate this landscape, our

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The battle for the global consumer: why personalised multilingual content writing beats translating

CONTENT MARKETING, MULTILINGUAL CONTENT /

In today’s fast-paced world, businesses find themselves in a constant battle for consumer attention within the fiercely competitive global marketplace. As the global middle class expands and global logistics and payment networks improve, more companies are seeking opportunities for overseas growth. With the arrival of Machine Translation (MT) and the abundance of translation companies, also

The battle for the global consumer: why personalised multilingual content writing beats translating Read More »

Update content on laptop

Six strategies for updating old website content

CONTENT MARKETING, SEO /

While there’s no denying that content can be a great addition to your business, it can quickly become outdated, which in turn can hinder your brand’s online presence. Managing and refreshing legacy content is crucial for maintaining a strong and relevant digital footprint. In this blog post, we’ll explore six strategies for breathing new life

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Slator podcast: How generative AI is changing multilingual SEO

AI CONTENT, TECHNOLOGY /

Slator podcast: How generative AI is changing multilingual SEO Pablo Navascués, Managing Director of Key Content, a global content and SEO agency, discusses the influence of generative AI on content creation and SEO in SlatorPod #189. In the podcast, he explores how content strategy and SEO strategy have become more closely linked, underscoring the importance of

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AI Content Generation Workflows for Different Content Types

AI CONTENT, MULTILINGUAL CONTENT /

In today’s digital landscape, the demand for high-quality content is ever-growing. Marketers are constantly seeking efficient ways to produce engaging content that resonates with their target audience. This is where AI content generation workflows come into play. With the help of artificial intelligence, marketers can streamline their content creation process and cater to various content

AI Content Generation Workflows for Different Content Types Read More »

What is AI-generated content and how does it work?

AI CONTENT, TECHNOLOGY /

At its most basic level, AI-generated content uses artificial intelligence to enable a computer to produce meaningful text about a particular topic, in response to human prompting. An AI content generator trawls through all the information that it has been fed or has otherwise learnt by actively collecting it, and then uses some clever programming

What is AI-generated content and how does it work? Read More »

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InContent 2025
The First Annual InContent Marketing™ Summit

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Discoverability Wars: SEO vs GEO and What It Means for Multilingual Content

The way audiences discover your brand is being rewritten. AI Overviews already appear in more than 1 in 10 searches, absorbing clicks and dictating what users see first. By 2027, fewer than 30% of clicks may come from traditional rankings.

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Presented by

Ainhoa Lizarralde

Head of SEO at Key Content