Keyword and URL cannibalisation in multilingual SEO Keyword cannibalisation happens when multiple pages on one site target the same keywords or phrases, causing them to compete in search results. Keyword and URL cannibalisation is the “often negative” effect when two or more pieces of content from the same domain rank on the same Google results […]
Avoiding Cannibalisation in Multilingual SEO Read More »
Currently, social media use is higher than it’s ever been, and as of mid-2025, there are over 5.4 billion people on social platforms, spending close to 2+ hours per day browsing, chatting, and engaging with various content. Because there are so many options out there and so many different demographics using social platforms, audiences are
Multilingual & culturally intelligent strategies in Global Social Media Read More »
From crawl to classification: the first step in mapping your content The goal of multilingual content classification is to understand how your existing pages relate to each other, figure out where topics overlap, and highlight where content might be irrelevant or underperforming. For content leads and marketing teams, you must get a clear picture of
How to identify semantic clusters with Screaming Frog Read More »
Is translation or local content creation going to get it done? It used to be that a multilingual strategy was optional, but today, it’s a strategic imperative. In today’s global markets, a single English page must somehow speak to audiences in Tokyo, Turin or Texas, and how it speaks makes all the difference. Should you
Local content creation vs translation Read More »
Brands must navigate a tapestry of dialects and domains in today’s global marketplace if they hope to have any kind of foothold in the market. Multi-regional and multilingual marketing are two sides of the same coin. One targets where you reach people, the other targets how you speak to them. E.g., a site that
Multi-regional versus multilingual marketing Read More »
Content strategies for visibility across platforms with SEO vs GEO Although the digital landscape is fracturing across traditional search and AI-powered channels, the need for high-quality answers is still the same. Users might type a query into Google or pose it to ChatGPT today, but in both cases, they expect clear, authoritative answers. Content now
SEO vs GEO: 9 Content Creation Tactics Read More »
Original content gives clear value to brands because it draws on real expertise and insight, as opposed to content that’s merely technically unique, like the output from a language model or a lightly rewritten article, which lacks that human touch. Many analysts note that AI-generated drafts often lack depth, originality, and emotional nuance unless they’re
Original vs unique content. SME-driven content KPIs Read More »
Intertwining culture into multilingual content Your brand’s voice is a cultural ambassador, and you must use it in the right way with language, tone, and context. Cultural intelligence is the ability to understand and navigate different cultural norms, and it is the compass that guides content creators across various languages and borders. Weaving cultural intelligence
Sensitive multilingual content and cultural intelligence Read More »
English still dominates the landscape in the world of internet languages, with roughly half of the top websites, while Chinese, Spanish, Russian, Persian, French, German and Japanese fill out the rest of the major slots. The web is made up of more than these seven tongues, though, with over 7,000 living languages in the world,
Will AI Search reshape language visibility in Global SEO? Read More »
The author’s mark: building trust and visibility in an AI-powered search era The digital search landscape seems to be shifting under the pressure of AI, but not necessarily for the bad. There are generative answers and chatbots now vying for attention alongside classic search results, raising fresh questions about trust. Today’s readers and algorithms are
Authorship matters. Author credibility for signals at scale Read More »
The way audiences discover your brand is being rewritten. AI Overviews already appear in more than 1 in 10 searches, absorbing clicks and dictating what users see first. By 2027, fewer than 30% of clicks may come from traditional rankings.
Head of SEO at Key Content
