The way people find the content they’re looking for and how they interact with search engines is changing, thanks to AI-powered search. Rather than scrolling through organic links, like we did just a few years ago, the first thing users see on most searches is usually a single AI-generated answer that combines information from a […]
Is Your Content AI-Visible? A Checklist for 2025 Read More »
As LLMs gain popularity, and the more we experience AI Overviews or other AI-generated summaries, content is increasingly being asked to improve, while drawing on the same high-quality content that traditional SEO has always rewarded. Actually, Google and other industry experts confirm that the fundamentals of SEO are still the same, and still means creating
Why technical SEO is still important for AI search optimisation? Read More »
Why credible travel writers make travel content better Travel research is incredibly competitive, and doesn’t follow a specific model, with travellers skimming dozens of high-quality sites to plan their trips effectively. If your page isn’t credible, you’re not going to win the race. According to Google’s Search Quality Evaluator Guidelines, experience, expertise, authoritativeness, and trustworthiness
Why credible expert travel writers make travel content better Read More »
Keyword and URL cannibalisation in multilingual SEO Keyword cannibalisation happens when multiple pages on one site target the same keywords or phrases, causing them to compete in search results. Keyword and URL cannibalisation is the “often negative” effect when two or more pieces of content from the same domain rank on the same Google results
Avoiding Cannibalisation in Multilingual SEO Read More »
Currently, social media use is higher than it’s ever been, and as of mid-2025, there are over 5.4 billion people on social platforms, spending close to 2+ hours per day browsing, chatting, and engaging with various content. Because there are so many options out there and so many different demographics using social platforms, audiences are
Multilingual & culturally intelligent strategies in Global Social Media Read More »
From crawl to classification: the first step in mapping your content The goal of multilingual content classification is to understand how your existing pages relate to each other, figure out where topics overlap, and highlight where content might be irrelevant or underperforming. For content leads and marketing teams, you must get a clear picture of
How to identify semantic clusters with Screaming Frog Read More »
Is translation or local content creation going to get it done? It used to be that a multilingual strategy was optional, but today, it’s a strategic imperative. In today’s global markets, a single English page must somehow speak to audiences in Tokyo, Turin or Texas, and how it speaks makes all the difference. Should you
Local content creation vs translation Read More »
Brands must navigate a tapestry of dialects and domains in today’s global marketplace if they hope to have any kind of foothold in the market. Multi-regional and multilingual marketing are two sides of the same coin. One targets where you reach people, the other targets how you speak to them. E.g., a site that
Multi-regional versus multilingual marketing Read More »
Content strategies for visibility across platforms with SEO vs GEO Although the digital landscape is fracturing across traditional search and AI-powered channels, the need for high-quality answers is still the same. Users might type a query into Google or pose it to ChatGPT today, but in both cases, they expect clear, authoritative answers. Content now
SEO vs GEO: 9 Content Creation Tactics Read More »
Original content gives clear value to brands because it draws on real expertise and insight, as opposed to content that’s merely technically unique, like the output from a language model or a lightly rewritten article, which lacks that human touch. Many analysts note that AI-generated drafts often lack depth, originality, and emotional nuance unless they’re
Original vs unique content. SME-driven content KPIs Read More »
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The way audiences discover your brand is being rewritten. AI Overviews already appear in more than 1 in 10 searches, absorbing clicks and dictating what users see first. By 2027, fewer than 30% of clicks may come from traditional rankings.
Head of SEO at Key Content