Ainhoa Lizarralde, Author at Key Content

Why credible expert travel writers make travel content better

Expert writers, PREMIUM/EDITORIAL CONTENT, SEO, TRAVEL / Ainhoa Lizarralde

Why credible travel writers make travel content better Travel research is incredibly competitive, and doesn’t follow a specific model, with travellers skimming dozens of high-quality sites to plan their trips effectively. If your page isn’t credible, you’re not going to win the race. According to Google’s Search Quality Evaluator Guidelines, experience, expertise, authoritativeness, and trustworthiness […]

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Avoiding Cannibalisation in Multilingual SEO

INTERNATIONAL SEO, SEO, TECHNICAL SEO / Ainhoa Lizarralde

Keyword and URL cannibalisation in multilingual SEO Keyword cannibalisation happens when multiple pages on one site target the same keywords or phrases, causing them to compete in search results. Keyword and URL cannibalisation is the “often negative” effect when two or more pieces of content from the same domain rank on the same Google results

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How to identify semantic clusters with Screaming Frog

CONTENT MARKETING, SEO, TECHNICAL SEO / Ainhoa Lizarralde

From crawl to classification: the first step in mapping your content The goal of multilingual content classification is to understand how your existing pages relate to each other, figure out where topics overlap, and highlight where content might be irrelevant or underperforming. For content leads and marketing teams, you must get a clear picture of

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Local content creation vs translation

CONTENT MARKETING, MULTILINGUAL CONTENT, STRATEGY / Ainhoa Lizarralde

Is translation or local content creation going to get it done? It used to be that a multilingual strategy was optional, but today, it’s a strategic imperative. In today’s global markets, a single English page must somehow speak to audiences in Tokyo, Turin or Texas, and how it speaks makes all the difference. Should you

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Multi-regional versus multilingual marketing

CASE STUDIES, CONTENT MARKETING, INTERNATIONAL SEO / Ainhoa Lizarralde

Brands must navigate a tapestry of dialects and domains in today’s global marketplace if they hope to have any kind of foothold in the market. Multi-regional and multilingual marketing are two sides of the same coin. One targets where you reach people, the other targets how you speak to them. E.g., a site that

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SEO vs GEO: 9 Content Creation Tactics

AI CONTENT, CONTENT MARKETING, GEO, INTERNATIONAL SEO / Ainhoa Lizarralde

Content strategies for visibility across platforms with SEO vs GEO Although the digital landscape is fracturing across traditional search and AI-powered channels, the need for high-quality answers is still the same. Users might type a query into Google or pose it to ChatGPT today, but in both cases, they expect clear, authoritative answers. Content now

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Original vs unique content. SME-driven content KPIs

AI CONTENT, CASE STUDIES, CONTENT MARKETING / Ainhoa Lizarralde

Original content gives clear value to brands because it draws on real expertise and insight, as opposed to content that’s merely technically unique, like the output from a language model or a lightly rewritten article, which lacks that human touch. Many analysts note that AI-generated drafts often lack depth, originality, and emotional nuance unless they’re

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Sensitive multilingual content and cultural intelligence

INTERNATIONAL SEO, PREMIUM/EDITORIAL CONTENT / Ainhoa Lizarralde

Intertwining culture into multilingual content Your brand’s voice is a cultural ambassador, and you must use it in the right way with language, tone, and context. Cultural intelligence is the ability to understand and navigate different cultural norms, and it is the compass that guides content creators across various languages and borders. Weaving cultural intelligence

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Will AI Search reshape language visibility in Global SEO?

AI CONTENT, CONTENT MARKETING, GEO / Ainhoa Lizarralde

English still dominates the landscape in the world of internet languages, with roughly half of the top websites, while Chinese, Spanish, Russian, Persian, French, German and Japanese fill out the rest of the major slots. The web is made up of more than these seven tongues, though, with over 7,000 living languages in the world,

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Ainhoa Lizarralde