The author’s mark: building trust and visibility in an AI-powered search era The digital search landscape seems to be shifting under the pressure of AI, but not necessarily for the bad. There are generative answers and chatbots now vying for attention alongside classic search results, raising fresh questions about trust. Today’s readers and algorithms are […]
Authorship matters. Author credibility for signals at scale Read More »
A dive into AI Overview and CTR From the moment Google first teased AI-driven answers in mid-2023, the search landscape has shifted underneath our feet. What began as a curious experiment has become a defining feature of how people find the information they’re looking for. Today, AI Overviews surface on more than one in ten
Are fewer clicks better clicks? AI Overviews CTR impact Read More »
SEO reporting: your compass for navigating the global market You’ve just launched your website in multiple languages and you’re eager to conquer the world. But, how do you know if your message is reaching the right audience in the right way? The SEO report is basically your compass for navigating the complexities of international search.
SEO report for multilingual content Read More »
Setting up international tracking and monitoring Expanding a website to multiple countries and languages introduces incredible opportunities and unique challenges. To succeed globally, you must accurately track and monitor your content’s performance across regions by configuring tracking tools, monitoring the right metrics, and understanding how to combine data into actionable insights. In this guide, we’ll
Monitoring content performance: tools and strategies for global SEO Read More »
Content strategy: how to build for multilingual audiences & E-E-A-T in multilingual SEO It’s crucial in today’s world for businesses to master multilingual SEO, especially if you’re aiming to reach a global audience. To succeed in different regions, you need to do more than just translating content; it demands understanding cultural differences, aligning content with
The role of content in multilingual SEO Read More »
Why regional keyword research is crucial for International SEO When expanding your business into international markets, regional keyword research is one of the most critical elements of your multilingual SEO strategy. Translating your primary market’s keywords into different languages can often result in poor performance. Each country and region has its own search behaviour, language
Handling regional keyword research and optimisation Read More »
As businesses expand into global markets, optimising a website to perform well across different countries and languages requires a solid technical foundation. While content localisation is critical, the technical aspects of international SEO are there to make sure your site is properly indexed, served to the right audience, and visible in local search engines. This
Technical international SEO: The framework for success Read More »
Expanding your business to international markets is an exciting opportunity, but success doesn’t come from simply translating your website into multiple languages. To truly connect with audiences across different regions, your site needs to be optimised for local search engines and tailored to cultural nuances that influence how users search for and interact with your
Why multilingual SEO is essential for global growth Read More »
Screaming Frog SEO Spider is a highly regarded tool within the SEO community, offering a comprehensive solution for conducting thorough website audits. Based in the UK, this versatile software mimics the behaviour of search engine bots, allowing users to crawl websites and gather crucial data for technical SEO analysis. Screaming Frog is essential for enhancing
Screaming Frog & ChatGPT, Custom Javascripts Read More »
How Google Maps has used AI? SEO Impact At the heart of recent advancements in artificial intelligence (AI) are Large Language Models (LLMs), sophisticated algorithms capable of understanding and generating human-like text based on the vast amounts of data they’ve been trained on. These models represent a significant step forward in AI’s ability to interact
Your story matters
Discover how AI-generated answers are reshaping search behavior—and what that means for your brand’s visibility and conversions.
Inside you’ll learn:
Why fewer clicks doesn’t mean fewer conversions
How to stay visible in AI-dominated search results
The growing importance of localized, intent-driven content