June 26, 2025 - Key Content

Developing a multilingual content marketing strategy: Research and planning

MULTILINGUAL CONTENT, STRATEGY / Nathan Lucas

Speaking your audience’s language is about more than just translation in today’s global digital ecosystem, it’s about using localised, relevant, and purposeful content to truly connect to your audience. 76 percent of consumers prefer to buy from sites that offer information in their native tongue, which is a huge chunk of the global market. By […]

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Authorship matters. Author credibility for signals at scale

CONTENT MARKETING, PREMIUM/EDITORIAL CONTENT, SEO / Ainhoa Lizarralde

The author’s mark: building trust and visibility in an AI-powered search era The digital search landscape seems to be shifting under the pressure of AI, but not necessarily for the bad. There are generative answers and chatbots now vying for attention alongside classic search results, raising fresh questions about trust. Today’s readers and algorithms are

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Mastering Multilingual SEO: Strategies for Latin America

CONTENT MARKETING, INTERNATIONAL SEO, MULTILINGUAL CONTENT / Ainhoa Lizarralde

Latin America’s digital climb and SEO potential Latin America’s online landscape is growing like a tropical garden after spring rain. Today, the region is a powerhouse of digital growth, with advertisers pouring an estimated $22.25 billion into digital channels in 2024, driven by surging video and retail media spending. Retail media, alone, is taking Latin

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26 June 2025

Developing a multilingual content marketing strategy: Research and planning

Authorship matters. Author credibility for signals at scale

Mastering Multilingual SEO: Strategies for Latin America

How AI Overviews Are Disrupting Clicks—and What You Can Do About It