Is translation or local content creation going to get it done? It used to be that a multilingual strategy was optional, but today, it’s a strategic imperative. In today’s global markets, a single English page must somehow speak to audiences in Tokyo, Turin or Texas, and how it speaks makes all the difference. Should you […]
Local content creation vs translation Read More »
Speaking your audience’s language is about more than just translation in today’s global digital ecosystem, it’s about using localised, relevant, and purposeful content to truly connect to your audience. 76 percent of consumers prefer to buy from sites that offer information in their native tongue, which is a huge chunk of the global market. By
Developing a multilingual content marketing strategy: Research and planning Read More »
The content creation and SEO landscape continues to evolve as we navigate through 2025, which presents new challenges and opportunities for marketers. Staying ahead requires a keen understanding of emerging trends and a proactive approach to strategy adaptation. Here are the key developments we at Key Content believe will be shaping the content and SEO
Our predictions for Content and SEO in 2025 Read More »
Today’s travellers are more discerning than ever, always on the hunt for personalised experiences that cater to their unique preferences. To effectively target and engage with these diverse traveller segments, tourism suppliers now need to adopt tailored content strategies more than ever. Segmentation has long been a cornerstone of effective marketing. By dividing the market
Tailoring content strategies for different traveller segments Read More »
When it comes to maintaining success in any industry, customer loyalty is crucial. Studies have shown that retaining existing customers is far more cost-effective than acquiring new ones, with the expense ranging from five to 25 times higher. In experience-driven industries like travel and tourism, where the customer journey is central, fostering that customer loyalty
Top four drivers for customer loyalty in the travel industry Read More »
It’s no secret that quality content is the backbone of any successful digital marketing strategy. Whether it’s engaging blog posts, SEO-optimised web pages, or informative whitepapers and guides, the right content can significantly impact a brand’s online presence, leading to higher rankings, more conversions, and better customer loyalty. However, the decision of where to source
Comparing in-house, freelance, and agency content writers: the Pros and Cons Read More »
In our increasingly online world, brand reputation can be your best friend – or a total nightmare. Nowadays, making a sale is all about customer trust and loyalty, which is why brand reputation management is so key to getting those conversions. What’s more, while a positive brand reputation is helpful (research shows that consumers choose products based on reviews), a negative image can be many times more harmful.
Why and how to do Brand Reputation Management Read More »
Discover how AI-generated answers are reshaping search behavior—and what that means for your brand’s visibility and conversions.
Inside you’ll learn:
Why fewer clicks doesn’t mean fewer conversions
How to stay visible in AI-dominated search results
The growing importance of localized, intent-driven content
