INTERNATIONAL SEO Archives

Sensitive multilingual content and cultural intelligence

Leave a Comment / INTERNATIONAL SEO, PREMIUM/EDITORIAL CONTENT / Ainhoa Lizarralde

Intertwining culture into multilingual content Your brand’s voice is a cultural ambassador, and you must use it in the right way with language, tone, and context. Cultural intelligence is the ability to understand and navigate different cultural norms, and it is the compass that guides content creators across various languages and borders. Weaving cultural intelligence […]

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Multi-regional versus multilingual marketing

Leave a Comment / CASE STUDIES, CONTENT MARKETING, INTERNATIONAL SEO / Ainhoa Lizarralde

Brands must navigate a tapestry of dialects and domains in today’s global marketplace if they hope to have any kind of foothold in the market. Multi-regional and multilingual marketing are two sides of the same coin. One targets where you reach people, the other targets how you speak to them. E.g., a site that

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Mastering Multilingual SEO: Strategies for Latin America

CONTENT MARKETING, INTERNATIONAL SEO, MULTILINGUAL CONTENT / Ainhoa Lizarralde

Latin America’s digital climb and SEO potential Latin America’s online landscape is growing like a tropical garden after spring rain. Today, the region is a powerhouse of digital growth, with advertisers pouring an estimated $22.25 billion into digital channels in 2024, driven by surging video and retail media spending. Retail media, alone, is taking Latin

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SEO report for multilingual content

INTERNATIONAL SEO, MULTILINGUAL CONTENT, REPORTING, SEO / Ainhoa Lizarralde

SEO reporting: your compass for navigating the global market You’ve just launched your website in multiple languages and you’re eager to conquer the world. But, how do you know if your message is reaching the right audience in the right way? The SEO report is basically your compass for navigating the complexities of international search.

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Monitoring content performance: tools and strategies for global SEO

INTERNATIONAL SEO, MULTILINGUAL CONTENT, SEO / Ainhoa Lizarralde

Setting up international tracking and monitoring Expanding a website to multiple countries and languages introduces incredible opportunities and unique challenges. To succeed globally, you must accurately track and monitor your content’s performance across regions by configuring tracking tools, monitoring the right metrics, and understanding how to combine data into actionable insights. In this guide, we’ll

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The role of content in multilingual SEO

CONTENT MARKETING, INTERNATIONAL SEO, MULTILINGUAL CONTENT / Ainhoa Lizarralde

Content strategy: how to build for multilingual audiences & E-E-A-T in multilingual SEO It’s crucial in today’s world for businesses to master multilingual SEO, especially if you’re aiming to reach a global audience. To succeed in different regions, you need to do more than just translating content; it demands understanding cultural differences, aligning content with

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Handling regional keyword research and optimisation

CONTENT MARKETING, INTERNATIONAL SEO / Ainhoa Lizarralde

Why regional keyword research is crucial for International SEO When expanding your business into international markets, regional keyword research is one of the most critical elements of your multilingual SEO strategy. Translating your primary market’s keywords into different languages can often result in poor performance. Each country and region has its own search behaviour, language

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Technical international SEO: The framework for success

INTERNATIONAL SEO, TECHNICAL SEO / Ainhoa Lizarralde

As businesses expand into global markets, optimising a website to perform well across different countries and languages requires a solid technical foundation. While content localisation is critical, the technical aspects of international SEO are there to make sure your site is properly indexed, served to the right audience, and visible in local search engines. This

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Multilingual SEO for international growth

Why multilingual SEO is essential for global growth

CONTENT MARKETING, INTERNATIONAL SEO / Ainhoa Lizarralde

Expanding your business to international markets is an exciting opportunity, but success doesn’t come from simply translating your website into multiple languages. To truly connect with audiences across different regions, your site needs to be optimised for local search engines and tailored to cultural nuances that influence how users search for and interact with your

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