Original content gives clear value to brands because it draws on real expertise and insight, as opposed to content that’s merely technically unique, like the output from a language model or a lightly rewritten article, which lacks that human touch. Many analysts note that AI-generated drafts often lack depth, originality, and emotional nuance unless they’re […]
Original vs unique content. SME-driven content KPIs Read More »
Beyond ChatGPT: An AI-assisted content generation experiment In the summer of 2023, amid the AI content generation hype, we decided to undertake a project. The goal was simple: to examine the major challenges faced when using AI in content production. More specifically, we were looking to find out whether AI can be used effectively in
Beyond ChatGPT: AI-Assisted content generation experiment Read More »
Discover how AI-generated answers are reshaping search behavior and what that means for your brand’s visibility and conversions.
Inside you’ll learn:
Why fewer clicks doesn’t mean fewer conversions
How to stay visible in AI-dominated search results
The growing importance of localised, intent-driven content
