Brands must navigate a tapestry of dialects and domains in today’s global marketplace if they hope to have any kind of foothold in the market. Multi-regional and multilingual marketing are two sides of the same coin. One targets where you reach people, the other targets how you speak to them. E.g., a site that […]
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Beyond ChatGPT: An AI-assisted content generation experiment In the summer of 2023, amid the AI content generation hype, we decided to undertake a project. The goal was simple: to examine the major challenges faced when using AI in content production. More specifically, we were looking to find out whether AI can be used effectively in
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Discover how AI-generated answers are reshaping search behavior—and what that means for your brand’s visibility and conversions.
Inside you’ll learn:
Why fewer clicks doesn’t mean fewer conversions
How to stay visible in AI-dominated search results
The growing importance of localized, intent-driven content
