Brands must navigate a tapestry of dialects and domains in today’s global marketplace if they hope to have any kind of foothold in the market. Multi-regional and multilingual marketing are two sides of the same coin. One targets where you reach people, the other targets how you speak to them. E.g., a site that […]
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Original content gives clear value to brands because it draws on real expertise and insight, as opposed to content that’s merely technically unique, like the output from a language model or a lightly rewritten article, which lacks that human touch. Many analysts note that AI-generated drafts often lack depth, originality, and emotional nuance unless they’re
Original vs unique content. SME-driven content KPIs Read More »
Beyond ChatGPT: An AI-assisted content generation experiment In the summer of 2023, amid the AI content generation hype, we decided to undertake a project. The goal was simple: to examine the major challenges faced when using AI in content production. More specifically, we were looking to find out whether AI can be used effectively in
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The way audiences discover your brand is being rewritten. AI Overviews already appear in more than 1 in 10 searches, absorbing clicks and dictating what users see first. By 2027, fewer than 30% of clicks may come from traditional rankings.
Head of SEO at Key Content
