A dive into AI Overview and CTR From the moment Google first teased AI-driven answers in mid-2023, the search landscape has shifted underneath our feet. What began as a curious experiment has become a defining feature of how people find the information they’re looking for. Today, AI Overviews surface on more than one in ten […]
Are fewer clicks better clicks? AI Overviews CTR impact Read More »
Beyond ChatGPT: An AI-assisted content generation experiment In the summer of 2023, amid the AI content generation hype, we decided to undertake a project. The goal was simple: to examine the major challenges faced when using AI in content production. More specifically, we were looking to find out whether AI can be used effectively in
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How Google Maps has used AI? SEO Impact At the heart of recent advancements in artificial intelligence (AI) are Large Language Models (LLMs), sophisticated algorithms capable of understanding and generating human-like text based on the vast amounts of data they’ve been trained on. These models represent a significant step forward in AI’s ability to interact
Slator podcast: How generative AI is changing multilingual SEO Pablo Navascués, Managing Director of Key Content, a global content and SEO agency, discusses the influence of generative AI on content creation and SEO in SlatorPod #189. In the podcast, he explores how content strategy and SEO strategy have become more closely linked, underscoring the importance of
Slator podcast: How generative AI is changing multilingual SEO Read More »
In today’s digital landscape, the demand for high-quality content is ever-growing. Marketers are constantly seeking efficient ways to produce engaging content that resonates with their target audience. This is where AI content generation workflows come into play. With the help of artificial intelligence, marketers can streamline their content creation process and cater to various content
AI Content Generation Workflows for Different Content Types Read More »
At its most basic level, AI-generated content uses artificial intelligence to enable a computer to produce meaningful text about a particular topic, in response to human prompting. An AI content generator trawls through all the information that it has been fed or has otherwise learnt by actively collecting it, and then uses some clever programming
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Beyond ChatGPT, Evaluating AI Content Tools BrightonSEO September 2023 – Ainhoa Lizarralde, Head of SEO Key Content was excited to sponsor and speak at BrightonSEO, the world’s biggest search conference, for the very first time. We were thrilled to engage in many insightful discussions and share our experiences with fellow attendees. From more than 100
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While language technology has been in use for a number of years, the new age of AI-generated content has arrived in the mainstream as if from nowhere. Disruption is an over-used term at the best of times, but the potential impact of AI on the content generation industry truly does deserve the description. On top
Types of automated and AI-generated content – what you need to know Read More »
Artificial intelligence has caused a huge stir in the content generation industry. From social media posts, website content and video scripting to blogging, thought leadership articles and even novels, the best AI writing tool can seemingly do it all. What are AI writing tools? AI content generation is software that can automatically create text in
9 best AI writing tools with pros and cons Read More »
AI-generated content is essentially what it says on the tin. It is content created by a computer, using machine learning combined with varied levels of human input. AI content generation plus human post-editing can be a very effective way of quickly producing quality content with expert polishing, on a large scale. On the other hand,
What is AI-generated content and when do you need human writing? Read More »
Your story matters
Discover how AI-generated answers are reshaping search behavior—and what that means for your brand’s visibility and conversions.
Inside you’ll learn:
Why fewer clicks doesn’t mean fewer conversions
How to stay visible in AI-dominated search results
The growing importance of localized, intent-driven content