Meet Patrick, Director of Account Management at Key Content. Having been with the team for over three years, Patrick plays a pivotal role in ensuring smooth interactions between clients and our operations team, driving project efficiency and customer satisfaction. Based in Torres Vedras, Portugal, Patrick balances his professional life with family time and a passion […]
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The content creation and SEO landscape continues to evolve as we navigate through 2025, which presents new challenges and opportunities for marketers. Staying ahead requires a keen understanding of emerging trends and a proactive approach to strategy adaptation. Here are the key developments we at Key Content believe will be shaping the content and SEO
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Meet Olga Dourmeoglou, a valued member of the Key Content team. With a background as a writer and years of experience working with Key Content’s diverse clients—including navigating the dynamic shifts of the e-commerce boom during Covid—Olga has continually contributed her content creation expertise to the team. More recently, she has transitioned into her role
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These days, after the latest changes in the Google algorithm and SERP, the quality of your content has never been more important. As search engines become more sophisticated, they emphasise the credibility and authority of content creators. This brings us to the concept of author authority, a critical factor in content credibility and search engine
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Today’s travellers are more discerning than ever, always on the hunt for personalised experiences that cater to their unique preferences. To effectively target and engage with these diverse traveller segments, tourism suppliers now need to adopt tailored content strategies more than ever. Segmentation has long been a cornerstone of effective marketing. By dividing the market
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Beyond ChatGPT: An AI-assisted content generation experiment In the summer of 2023, amid the AI content generation hype, we decided to undertake a project. The goal was simple: to examine the major challenges faced when using AI in content production. More specifically, we were looking to find out whether AI can be used effectively in
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When it comes to maintaining success in any industry, customer loyalty is crucial. Studies have shown that retaining existing customers is far more cost-effective than acquiring new ones, with the expense ranging from five to 25 times higher. In experience-driven industries like travel and tourism, where the customer journey is central, fostering that customer loyalty
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It’s no secret that quality content is the backbone of any successful digital marketing strategy. Whether it’s engaging blog posts, SEO-optimised web pages, or informative whitepapers and guides, the right content can significantly impact a brand’s online presence, leading to higher rankings, more conversions, and better customer loyalty. However, the decision of where to source
Comparing in-house, freelance, and agency content writers: the Pros and Cons Read More »
Despite global economic challenges, the ecommerce industry continues to grow, driven by digitalisation, consistent consumer spending, and trends like AI and the expansion of the middle class. In this changing environment, content marketers and SEO experts face new challenges as competition intensifies for consumer attention. Our 2024 predictions intend to provide insights for crafting effective
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Even though the global economy is gearing up for a challenging year in 2024, the travel industry is still benefiting from pent-up demand. At the same time, AI, sustainability, and other megatrends make headway, ensuring the travel industry is poised for yet another transformative year. As content marketers and SEO experts navigate this landscape, our
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