Ainhoa Lizarralde

Multilingual SEO for international growth

Why multilingual SEO is essential for global growth

Expanding your business to international markets is an exciting opportunity, but success doesn’t come from simply translating your website into multiple languages. To truly connect with audiences across different regions, your site needs to be optimised for local search engines and tailored to cultural nuances that influence how users search for and interact with your […]

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Screaming Frog crawl with ChatGpt

Screaming Frog & ChatGPT, Custom Javascripts

Screaming Frog SEO Spider is a highly regarded tool within the SEO community, offering a comprehensive solution for conducting thorough website audits. Based in the UK, this versatile software mimics the behaviour of search engine bots, allowing users to crawl websites and gather crucial data for technical SEO analysis. Screaming Frog is essential for enhancing

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How Google Maps has used AI to update its local business search functionality. LLMs in AI development.

How Google Maps has used AI? SEO Impact At the heart of recent advancements in artificial intelligence (AI) are Large Language Models (LLMs), sophisticated algorithms capable of understanding and generating human-like text based on the vast amounts of data they’ve been trained on. These models represent a significant step forward in AI’s ability to interact

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Google SGE screenshot

Google’s Search Generative Experience (SGE) capabilities and SEO Impact

What is Google’s SGE? In today’s landscape, where search engines act as the gateways to the world’s information, Google’s Search Generative Experience (SGE) is a transformative force. This innovative platform uses generative artificial intelligence (AI) to redefine how we find and interact with information online. By working across myriad sources, SGE delivers quick, comprehensive answers

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AI Content Generation Workflows for Different Content Types

In today’s digital landscape, the demand for high-quality content is ever-growing. Marketers are constantly seeking efficient ways to produce engaging content that resonates with their target audience. This is where AI content generation workflows come into play. With the help of artificial intelligence, marketers can streamline their content creation process and cater to various content

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Every brand localizes. few perform.

InContent 2025
The First Annual InContent Marketing™ Summit

Discoverability Wars: SEO vs GEO and What It Means for Multilingual Content

The way audiences discover your brand is being rewritten. AI Overviews already appear in more than 1 in 10 searches, absorbing clicks and dictating what users see first. By 2027, fewer than 30% of clicks may come from traditional rankings.

Presented by

Ainhoa Lizarralde

Head of SEO at Key Content