Ainhoa Lizarralde

Google SGE screenshot

Google’s Search Generative Experience (SGE) capabilities and SEO Impact

What is Google’s SGE? In today’s landscape, where search engines act as the gateways to the world’s information, Google’s Search Generative Experience (SGE) is a transformative force. This innovative platform uses generative artificial intelligence (AI) to redefine how we find and interact with information online. By working across myriad sources, SGE delivers quick, comprehensive answers […]

Google’s Search Generative Experience (SGE) capabilities and SEO Impact Read More »

AI Content Generation Workflows for Different Content Types

In today’s digital landscape, the demand for high-quality content is ever-growing. Marketers are constantly seeking efficient ways to produce engaging content that resonates with their target audience. This is where AI content generation workflows come into play. With the help of artificial intelligence, marketers can streamline their content creation process and cater to various content

AI Content Generation Workflows for Different Content Types Read More »

How AI Overviews Are Disrupting Clicks—and What You Can Do About It

ebook-ai-overview-thumbnail

Discover how AI-generated answers are reshaping search behavior—and what that means for your brand’s visibility and conversions.

 Inside you’ll learn:

  • Why fewer clicks doesn’t mean fewer conversions

  • How to stay visible in AI-dominated search results

  • The growing importance of localized, intent-driven content