Keyword and URL cannibalisation in multilingual SEO Keyword cannibalisation happens when multiple pages on one site target the same keywords or phrases, causing them to compete in search results. Keyword and URL cannibalisation is the “often negative” effect when two or more pieces of content from the same domain rank on the same Google results […]
Avoiding Cannibalisation in Multilingual SEO Read More »
Currently, social media use is higher than it’s ever been, and as of mid-2025, there are over 5.4 billion people on social platforms, spending close to 2+ hours per day browsing, chatting, and engaging with various content. Because there are so many options out there and so many different demographics using social platforms, audiences are
Multilingual & culturally intelligent strategies in Global Social Media Read More »
From crawl to classification: the first step in mapping your content The goal of multilingual content classification is to understand how your existing pages relate to each other, figure out where topics overlap, and highlight where content might be irrelevant or underperforming. For content leads and marketing teams, you must get a clear picture of
How to identify semantic clusters with Screaming Frog Read More »
The way audiences discover your brand is being rewritten. AI Overviews already appear in more than 1 in 10 searches, absorbing clicks and dictating what users see first. By 2027, fewer than 30% of clicks may come from traditional rankings.
Head of SEO at Key Content
