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Google’s Search Generative Experience (SGE) capabilities and SEO Impact

What is Google’s SGE? In today’s landscape, where search engines act as the gateways to the world’s information, Google’s Search Generative Experience (SGE) is a transformative force. This innovative platform uses generative artificial intelligence (AI) to redefine how we find and interact with information online. By working across myriad sources, SGE delivers quick, comprehensive answers […]

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Our predictions for content in ecommerce in 2024

CONTENT MARKETING, E-COMMERCE, SEO / Key Content

Despite global economic challenges, the ecommerce industry continues to grow, driven by digitalisation, consistent consumer spending, and trends like AI and the expansion of the middle class. In this changing environment, content marketers and SEO experts face new challenges as competition intensifies for consumer attention. Our 2024 predictions for ecommerce trends intend to provide insights

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Our predictions for content in the travel industry in 2024

CONTENT MARKETING, SEO, TRAVEL / Key Content

Even though the global economy is gearing up for a challenging year in 2024, the travel industry is still benefiting from pent-up demand. At the same time, AI, sustainability, and other megatrends make headway, ensuring the travel industry is poised for yet another transformative year. As content marketers and SEO experts navigate this landscape, our

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Six strategies for updating old website content

CONTENT MARKETING, SEO / Key Content

While there’s no denying that content can be a great addition to your business, it can quickly become outdated, which in turn can hinder your brand’s online presence. Managing and refreshing legacy content is crucial for maintaining a strong and relevant digital footprint. In this blog post, we’ll explore six strategies for breathing new life

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What should I include in my SEO report?

REPORTING, SEO / Emilio Acosta

Before you begin optimising your website for search engines (SEO), you need to obtain an accurate picture of how well it currently measures up to the latest ranking factors and SEO guidelines. You do this by creating a report based on a full SEO audit of your site. Once this initial step is complete, you

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When do you need keyword research services

SEO / Emilio Acosta

Keyword research is used by companies across the globe to identify which keywords will help them optimise their website for search engines. During this blog, we’ll look at what a keyword is in SEO, why it’s so important, and how to conduct the correct research so that you pick the right keywords. What is a

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How to identify long-tail keywords – and how to use them

SEO / keycontentdev

What if we told you there was one simple way to increase organic traffic to your blog or website? You’d be interested, right? Well, hold on to your seats, because here it is:

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E-commerce SEO: a checklist of best practices

E-COMMERCE, SEO / Key Content

So, you’ve read our guide on how to get started in e-commerce. But now you’ve got your digital storefront, you need more customers. Enter SEO for e-commerce – a surefire way to boost your selling performance. But what makes e-commerce SEO different, and does paying attention here really matter? Read on for our simple checklist and start following these best practices today.

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How to do an SEO audit: The eight-step checklist

SEO, TECHNICAL SEO / keycontentdev

If you want to keep your website ranking high, improve your traffic, and generate more sales/user engagement, one of the most important things you can do is learn how to do an SEO audit.

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