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Our predictions for content in ecommerce in 2024

CONTENT MARKETING, E-COMMERCE, SEO /

Despite global economic challenges, the ecommerce industry continues to grow, driven by digitalisation, consistent consumer spending, and trends like AI and the expansion of the middle class. In this changing environment, content marketers and SEO experts face new challenges as competition intensifies for consumer attention. Our 2024 predictions for ecommerce trends intend to provide insights […]

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E-commerce SEO: a checklist of best practices

E-COMMERCE, SEO /

So, you’ve read our guide on how to get started in e-commerce. But now you’ve got your digital storefront, you need more customers. Enter SEO for e-commerce – a surefire way to boost your selling performance. But what makes e-commerce SEO different, and does paying attention here really matter? Read on for our simple checklist and start following these best practices today.

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How AI Overviews Are Disrupting Clicks—and What You Can Do About It

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Discover how AI-generated answers are reshaping search behavior—and what that means for your brand’s visibility and conversions.

 Inside you’ll learn:

  • Why fewer clicks doesn’t mean fewer conversions

  • How to stay visible in AI-dominated search results

  • The growing importance of localized, intent-driven content