Google and other search engines invest vast sums of time in crawling the Internet to determine the websites with the most authoritative content. They want to display relevant results on their results pages in response to users’ search queries. The entire search engine business model depends on identifying and presenting the most accurate and informative […]
6 Tips to create authoritative content Read More »
“Some of my earliest childhood memories are of exploring the scrubland where we lived, hoping to come across a snake. I vividly remember being thrilled by the anticipation of finding one yet terrified that I actually would. I’d gingerly approach each rock crevice, prepared to turn and flee at any second. But the allure of
Why invest in premium editorial content when everyone’s using ChatGPT? Read More »
AI-generated content is essentially what it says on the tin. It is content created by a computer, using machine learning combined with varied levels of human input. AI content generation plus human post-editing can be a very effective way of quickly producing quality content with expert polishing, on a large scale. On the other hand,
What is AI-generated content and when do you need human writing? Read More »
AI-generated content may seem like it’s a recent revelation, however, it’s been decades in the making. The origins of AI technology date back to the early 1980s, with spell checkers that were incorporated into computer software around the world. This was followed by the development of natural learning processing technologies, such as email filters, towards
How to detect AI-generated content Read More »
In the early days of the internet, it was constantly referred to as the “world wide web.” After several decades of growth and expansion, it is hard to argue against this name.
Internationalisation VS Localisation in Content Marketing Campaigns Read More »
When the terms copyediting, proofreading and editing are used in writing, they are often perceived to be synonyms for one another. However, there are subtle differences that distinguish between these three types of services.
Copyediting vs. Proofreading vs. Editing Read More »
If you have a content marketing strategy for your business, congratulations – you’re one of the 84% that does.* But where is content marketing headed, and how could you be doing it smarter? After all, the competition is only getting tougher.
Content Marketing SEO stats you need to know Read More »
Discover how AI-generated answers are reshaping search behavior and what that means for your brand’s visibility and conversions.
Inside you’ll learn:
Why fewer clicks doesn’t mean fewer conversions
How to stay visible in AI-dominated search results
The growing importance of localised, intent-driven content
