The way people find the content they’re looking for and how they interact with search engines is changing, thanks to AI-powered search. Rather than scrolling through organic links, like we did just a few years ago, the first thing users see on most searches is usually a single AI-generated answer that combines information from a […]
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As LLMs gain popularity, and the more we experience AI Overviews or other AI-generated summaries, content is increasingly being asked to improve, while drawing on the same high-quality content that traditional SEO has always rewarded. Actually, Google and other industry experts confirm that the fundamentals of SEO are still the same, and still means creating
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The way audiences discover your brand is being rewritten. AI Overviews already appear in more than 1 in 10 searches, absorbing clicks and dictating what users see first. By 2027, fewer than 30% of clicks may come from traditional rankings.
Head of SEO at Key Content