EBOOK
The International SEO playbook
Learn how to scale visibility, rankings and conversions in every market
When you’re expanding globally, just translating your website is no longer enough.
Search engines, and your customers, expect more. To stay visible and competitive across markets, brands need region-specific content strategies, scalable SEO frameworks, and a deep understanding of how users search in different languages and cultures.
That’s where this guide comes in.
Whether you’re building an SEO strategy for your next market or trying to scale content operations across 10 regions, this playbook shows you how to get it right. It brings together everything from technical SEO and hreflang to keyword research, local content creation and performance tracking – all tailored to the realities of international growth.
What you'll learn
- How to structure your site for international SEO success (from hreflang and URL strategy to page speed and canonical tags)
- When to use translation, transcreation or multilingual content creation – and why it matters for SEO
- How to run regional keyword research that reflects real user behaviour in each target market
- Ways to create content that performs in search and resonates across cultures
- How to scale SEO content production across markets without losing quality
- What tools and workflows to use to monitor performance and track impact across languages
Where we support content across APAC
Our in-market writers and editors are based across Asia-Pacific and deliver content in:
Japanese
Korean
Chinese (Simplified and Traditional)
Thai
Vietnamese
Hindi and other key regional language
We support single-market campaigns and multi-region rollouts with consistent quality and local relevance at every stage.
Search engine optimisation across APAC platforms
Ranking across Asia-Pacific requires more than just optimising for Google. Each market has its own dominant search engine, with distinct algorithms, trust signals and content formats. Our local SEO specialists conduct tailored audits and content optimisation strategies to help you perform where it matters most.
We support regional search engines including:
Baidu (China): https://www.baidu.com
China’s leading search engine, with a strong focus on freshness, authority and structured data.
Haosou / 360 Search (China): https://www.so.com
A widely used alternative, particularly popular in second-tier cities and for mobile search.
Sogou (China): https://www.sogou.com
Previously integrated with WeChat and still relevant for vertical search and input methods.
Naver (South Korea): https://www.naver.com
Korea’s primary platform, prioritising structured content, Naver Blog, and Knowledge iN results.
Daum (South Korea): https://www.daum.net
A secondary search and content platform with its own algorithm and content ecosystem.
Yahoo! Japan: https://www.yahoo.co.jp
A dominant portal in Japan with its own content placements, despite using Google’s core algorithm.
Goo (Japan): https://www.goo.ne.jp
A mobile-focused engine with popularity in consumer and entertainment sectors.
Yandex (Russia/Central Asia): https://www.yandex.com
Useful for businesses targeting Russian-speaking users in border regions of Asia.
Our audits assess technical SEO, metadata, content structure and on-page formatting based on each platform’s ranking criteria. We provide clear, localised recommendations to improve your visibility across APAC search ecosystems.
