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    InContent 2025
    The First Annual InContent Marketing™ Summit

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    Discoverability Wars: SEO vs GEO and What It Means for Multilingual Content

    The way audiences discover your brand is being rewritten. AI Overviews already appear in more than 1 in 10 searches, absorbing clicks and dictating what users see first. By 2027, fewer than 30% of clicks may come from traditional rankings.

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    Presented by

    Ainhoa Lizarralde

    Head of SEO at Key Content