GEO services for international content

Increase your brand’s presence in AI-powered search results across the globe. From Google's AI Overviews to platforms like ChatGPT and Perplexity, we optimise your content for the new generation of search.

Search is changing fast. With generative AI tools increasingly shaping how users around the world find information, traditional SEO alone is no longer enough. Key Content helps digital-first brands optimise for AI-generated answers, ensuring your multilignaul content gets surfaced, cited, and seen – where it matters most.

AI Search optimisation to maximise your AI visibility

Our generative engine optimisation services (GEO) are built for global brands navigating the shift toward AI search. Whether you’re an e-commerce leader or a B2B tech company, we tailor your strategy to increase AI visibility across platforms. From AI search optimisation and citation monitoring to enhanced entity mapping, our approach bridges technical SEO and content authority. For organisations serious about future-proofing, working with a generative AI search engine optimisation agency is no longer optional – it’s essential.

Trusted by leading brands worldwide

AI visibility is about showing up across every AI-powered touchpoint

AI visibility means more than rankings – it means being seen across the full spectrum of AI-generated content. From Google’s AI Overview and Shopping results to AI-organised local or travel listings, visibility now stretches far beyond traditional SERPs. And it includes conversational tools too, like ChatGPT, Perplexity, Copilot, Claude and Gemini. Through generative engine optimisation, we help ensure your content is structured, trusted, and present across all of these surfaces – wherever users search, ask or explore.

AI Overview is becoming the most valuable space in search

Google’s AI Overview now appears in a growing number of queries, placing summarised content front and centre. To earn placement in these spaces, your content needs to be well-structured, accurate and aligned with search intent. Our generative engine optimisation process strengthens your site’s ability to appear directly in AI Overviews, helping you capture attention at the very top of the results page – ahead of the links.

AI citation puts your brand inside the conversation

When users interact with tools like Perplexity, Claude or Gemini, they often receive answers that include named citations – direct references to trusted sources. AI citation is about earning those mentions. Through generative engine optimization, we build the kind of structured, authoritative content that these models prioritise and surface in their responses. The result: your brand gets quoted where real answers are given.

Our generative engine optimisation process

1. GEO readiness audit

We begin by auditing your site’s current visibility across AI-powered platforms – from AI Overviews and conversational search tools to structured data accuracy. This includes an assessment of your existing content, schema markup, entity clarity, and backlink profile to identify gaps in AI visibility.

2. Strategic SEO and content refinement

We enhance your on-site content structure, surface-level metadata, and semantic depth to make your site easier for AI tools to parse, trust, and cite. This step also includes aligning content with relevant AI knowledge graphs and topical authority hubs – ensuring content is not just relevant but relationship-rich.

3. Off-site authority building

GEO success depends on more than your website. We identify and build high-quality third-party mentions – on trusted blogs, news platforms, forums, and directories – to strengthen your brand’s visibility across the AI web. These alternative mentions serve as indirect citation signals for AI systems.

4. Continuous monitoring and iteration

Generative search is evolving fast, and we evolve with it. We track AI citations and surface coverage across tools like ChatGPT, Gemini and Perplexity, providing ongoing recommendations as AI models update how they interpret and serve content.

What we optimise for stronger AI visibility

1. Content structure and metadata

We fine-tune headers, schema, and metadata so your content is machine-readable and rich in relevant signals.

2. Entity clarity and relationships

We help define key terms, people, places, and concepts so AI systems understand and connect your content within a broader knowledge graph.

3. Topical authority and hub content

We create and optimise high-quality hub pages, building contextual strength around your core topics for better AI referencing.

4. Off-site mentions and third-party citations

We earn your brand visibility on trusted external sites, not only for SEO value but to trigger alternative citation paths in AI outputs.

5. Community and niche signals

We explore mentions and visibility in forums, expert Q&A sites, directories, and vertical-specific spaces where AI systems often draw contextual relevance.

6. Measurement and feedback loops

We track AI citation changes, structured snippet inclusion, and AI-generated reference traffic to help you adapt your strategy in real time.

Why choose Key Content as your generative AI optimization agency

13+ years of SEO expertise
We’ve delivered search-optimised content for global brands long before generative search arrived, and we build on those foundations with precision.

Multilingual content at scale
Our vetted global network produces high-quality, locally relevant content in over 100 markets, making us uniquely positioned for international GEO.

Content-first, not tool-first
We prioritise human-led quality and topic authority, ensuring your content earns trust from both AI systems and your audience.

Strategic insight plus flexible delivery
From technical audits to full content rollouts, we adapt to your needs and scale as your AI visibility ambitions grow.

Working with Key Content is a peerless experience. The agency is not merely exceptional when it comes to perfecting their craft within seamless translation services, at scale.

KAYAK, Allan Kortbaek | Senior Content Marketer

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