EMEA content marketing services

EMEA spans 100+ markets and over 2 billion people – most expect content in their own language. We help brands scale with in-language, search-optimised content that performs across regions.

A content agency built to deliver for European markets

We create high-quality content for every major European market, written by native speakers who understand the local audience. As your content agency for all your European content needs, we adapt messaging for cultural relevance while protecting brand consistency. Whether you’re targeting French-speaking Belgium, German-speaking Switzerland or the Nordics, our native teams ensure your content lands with precision and clarity.
 

EU content that meets regional expectations

EU content isn’t just about language – it’s about compliance, tone and market familiarity. We help brands produce content that meets EU regulations, reflects local nuance, and connects authentically. From SEO blog posts to transactional copy, we provide scalable content that’s ready for 27 markets and trusted by both audiences and search engines.

EMEA marketing starts with the right content strategy

Strong EMEA marketing requires more than campaign coordination – it needs in-language content that speaks directly to each audience. We align content creation with your regional goals, from expanding into the Middle East to deepening engagement in Southern Europe. Every piece is created by experts in-market and informed by multilingual SEO best practice.

Where we support content across APAC

Our in-market writers and editors are based across Asia-Pacific and deliver content in:

Japanese

Korean

Chinese (Simplified and Traditional)

Thai

Vietnamese

Hindi and other key regional language

We support single-market campaigns and multi-region rollouts with consistent quality and local relevance at every stage.

Search engine optimisation across APAC platforms

Ranking across Asia-Pacific requires more than just optimising for Google. Each market has its own dominant search engine, with distinct algorithms, trust signals and content formats. Our local SEO specialists conduct tailored audits and content optimisation strategies to help you perform where it matters most.

We support regional search engines including:

Baidu (China): https://www.baidu.com
China’s leading search engine, with a strong focus on freshness, authority and structured data.

Haosou / 360 Search (China): https://www.so.com
A widely used alternative, particularly popular in second-tier cities and for mobile search.

Sogou (China): https://www.sogou.com
Previously integrated with WeChat and still relevant for vertical search and input methods.

Naver (South Korea): https://www.naver.com
Korea’s primary platform, prioritising structured content, Naver Blog, and Knowledge iN results.

Daum (South Korea): https://www.daum.net
A secondary search and content platform with its own algorithm and content ecosystem.

Yahoo! Japan: https://www.yahoo.co.jp
A dominant portal in Japan with its own content placements, despite using Google’s core algorithm.

Goo (Japan): https://www.goo.ne.jp
A mobile-focused engine with popularity in consumer and entertainment sectors.

Yandex (Russia/Central Asia): https://www.yandex.com
Useful for businesses targeting Russian-speaking users in border regions of Asia.

Our audits assess technical SEO, metadata, content structure and on-page formatting based on each platform’s ranking criteria. We provide clear, localised recommendations to improve your visibility across APAC search ecosystems.

Our EMEA content services

Regional content audits and research

We identify market gaps, search trends and localisation needs – helping you make informed decisions before scaling your content across EMEA.
 

Landing pages in local languages

Create persuasive, in-language landing pages for every key market. Each page is written by native experts and optimised for local engagement and conversion.

Multilingual SEO and keyword strategy

We conduct in-language keyword research and structure content to match local search intent, maximising discoverability in each market’s preferred search environment.

Market-relevant editorial content

Publish blog posts, articles and guides that resonate locally. Our multilingual editorial team creates informative, brand-aligned content that earns authority and supports organic growth.

Ecommerce content for multilingual markets

From product descriptions to category copy, we craft ecommerce content that speaks directly to local buyers – helping drive trust, conversion and SEO visibility.

Performance monitoring across regions

Track content impact with dashboards and reporting focused on local performance – from rankings and traffic to engagement and compliance.

European in-house agency model

Build a high-performance content team without the overhead. Our embedded writers, editors and project leads work as part of your team, delivering fast, flexible content across European markets.

Generative AI optimisation for EMEA markets

“We help your content surface in AI-powered results across EMEA, from Google’s AI Overviews to tools like ChatGPT and Perplexity, using structured, multilingual content strategies built for discovery.”

Where we support content across EMEA

Key Content operates in more than 100 markets, supporting content in 75+ languages. Whether you’re launching in a single region or managing EMEA-wide campaigns, we have in-language teams ready to support content creation across:
 
  • German for Germany, Austria and Switzerland
  • French for France, Belgium and Luxembourg
  • Arabic for GCC markets
  • Turkish, Greek and Hebrew for localised Middle East strategies
  • Spanish and Portuguese for Southern Europe
  • English content tailored for UK, Ireland and pan-European use
  • Dutch, Polish, Czech and the Nordic languages
And many more. Let us know your regional needs – we likely already support them.

Why choose Key Content for EMEA content marketing?

13+ years of multilingual SEO and content expertise We help global brands scale with high-quality writing, SEO precision and regional insight – all tailored to local expectations.

4,000+ vetted experts across 75+ languages Our global network delivers consistent, in-language content – whether you’re active in one market or twenty.

More than content – a strategic partner We support your goals with regional insight, keyword targeting and data-led optimisation – not just delivery.

Industry-focused content that builds authority Our experienced writers understand your sector, creating relevant content that earns trust and strengthens domain authority.

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Working with Key Content is an exceptional experience. They go above and beyond being just a partner; they’ve become our trusted consultants and supportive friends. Despite the complexity of the project, Key Content showcases remarkable adaptability and reliability, ensuring that our goals are successfully achieved. Their ability to meet our tight deadlines without any complications is truly impressive. We highly recommend Key Content for their unwavering commitment and exceptional expertise.

Reddit Inc., Gustave Sauveroche | International Community Lead

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Ready to scale across EMEA with confidence?

Get in touch with Key Content to unlock growth in Japan, Korea, China, Southeast Asia and beyond. Our native experts help your brand stand out with search-optimised, locally relevant content.

    Discoverability Wars: SEO vs GEO and What It Means for Multilingual Content

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    Presented by

    Ainhoa Lizarralde

    Head of SEO at Key Content